Tag Archives: Susan G. Komen for the Cure

PINK PROMISE PARTNERSHIP: Dallas Cowboys employee Roxanne Martinez surprised by Komen founder Monday Night

Ambassador Nancy G. Brinker, Susan G. Komen for the Cure founder and CEO, recognized Dallas Cowboys employee Roxanne Martinez - The Boys Are Back blog

Arlington, Texas—Ambassador Nancy G. Brinker, Susan G. Komen for the Cure founder and CEO, took centerfield at the top of halftime Monday to recognize Cowboys’ own ticket office employee Roxanne Martinez.

“I had no idea,” said a chocked up Martinez. “I’m blown away.”

NFL - Dallas Cowboys kickoff Breast Cancer Awareness month on Monday Night Football - The Boys Are Back blog

Martinez, who beat her battle with breast cancer only a year and a half ago, was asked to participate in a special recognition in honor of the NFL’s national kickoff to Breast Cancer Awareness Month during the Cowboys’ game versus the Chicago Bears. She had no idea that recognition would come from the founder of the organization she is so passionate for.

“Komen really gave me an opportunity to give back to an organization that was helping me through my breast cancer journey,” Martinez, now a regular volunteer at Susan G. Komen Breast Center in Fort Worth, told Cowboys’ Blue Star magazine. “Now that I’m a survivor, it makes me proud that the Dallas Cowboys are promoting awareness and recognizing survivorship and I also try to do the same.”

Click here to read Martinez’s full story.


Brinker’s surprise presentation to Martinez was only the beginning of a festive halftime honoring Breast Cancer Awareness Month. Martinez was joined on the field by hundreds more survivors, co-survivors and Komen volunteers, including Martinez’s husband and 250 Dallas Cowboys Cheerleaders alumnae. The group, totaling 500, came together to form two human pink awareness ribbons, all while the Dallas Cowboys Cheerleaders performed a swinging dance number in pink.

Pink, the theme to Monday’s game presented by Bank of America, could be spotted throughout the stadium on signs, flags, towels, uniforms and jerseys. Komen kiosks, quizzing game-goers on their breast cancer knowledge, sat in the plazas of the stadium, and public service announcements and other messaging were featured on the stadium’s 60-yard video board.

The group, totaling 500, came together to form two human pink awareness ribbons at halftime on Monday Night Football - The Boys Are Back blog

All was part of the Dallas Cowboys and Susan G. Komen for the Cure “I Promise” campaign. The campaign, supported by a $1 million donation of Cowboys marketable assets, was first inspired by Brinker’s 2010 book Promise Me, detailing her promise to her sister “Suzy”—who died from breast cancer in 1980 and for whom the organization is named—to change the way the world viewed and treated breast cancer. “I Promise” merchandise can be found exclusively on ShopCowboys.com and in Old Navy stores. Five percent of its proceeds goes toward cancer research.

Click here to learn more about the Dallas Cowboys’ partnership with Susan G. Komen for the Cure and the “I Promise” campaign—a campaign that doesn’t stop with Breast Cancer Awareness Month’s end, but continues year-round.


PINK RIBBON KICKOFF: Tonight game marks the beginning of the NFL’s Breast Cancer Awareness month


Below are several local programs and services funded by the Dallas County Affiliate of Susan G. Komen for the Cure®. Additionally, Susan G. Komen for the Cure® works closely with a number of breast health agencies, organizations and companies to identify all the possible resources to support a woman through her breast cancer treatment.

Resources available in the Dallas area vary from getting your mammogram, identifying a breast cancer support group to even securing financial assistance as you go through your breast cancer treatment.

The American Cancer Society Dallas

1-800-651-4911 Website: http://www.cancer.org/

Bridge of Blessings

214-714-1077 Website: http://www.bridgeofblessings.org/

The Bridge Breast Network

877-258-1396 Website: http://www.bridgebreast.org/

Methodist Health Systems

214-947-0026 Website: http://methodisthealthsystem.org

Methodist Richardson Medical Center – Asian Breast Health Outreach Project

972-498-8601 Website: http://www.asianbreasthealth.org/

Parkland Health & Hospital System

Website: http://www.parklandhospital.com/

Texas Health Presbyterian Hospital Dallas


UT Southwestern Medical Center of Dallas – Center for Breast Care


YWCA Women’s Health Services

214-584-2305 Website: http://www.ywcadallas.org/

Susan G. Komen for the Cure® Grants Program

1-877 GO KOMEN 1-877-465-6636 Website: http://www.komen.org/

EDITORS COMMENT: Nearly everyone knows someone that has faced cancer or survived it. Who do you know?

IN MEMORY: Angela Lynn Knight (1964-2000)

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