Shy Anderson, the son-in-law of owner Jerry Jones, sparked this Jerry Wipes craze when he took the owner’s glasses and cleaned them during the Cowboys victory over the New York Giants on opening night. He doesn’t care how much fun is made of this idea as long as people buy it.
People have. The microfiber cloth designed to wipe down glasses _ at a price of $2.99 _ is a hit. The product temporarily disappeared from the team’s website Thursday afternoon, less than 24 hours after it appeared, because the Cowboys sold their complete inventory. A second order has been placed and is now available for purchase.
“I thought I had ordered more than we would ever need, and we sold out in one night,” said Anderson, who politely declined to provide numbers.
All proceeds go to the Salvation Army’s back to school initiative that provides eye screening for children.
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Jerry Jones has always had one philosophy about publicity: good publicity, bad publicity _ just spell my name right.
So in keeping with that the philosophy of any kind of attention is better than no attention at all, the Cowboys have turned what started as a silly internet insult that went viral into a money making venture.
The only difference is they are donating all the money for charity.
The product is Jerry Wipes, born out of the national media seemingly making fun of Jones’ son-in-law Shy Anderson for cleaning his glasses during the 24-17 season kickoff victory against the Giants last Wednesday.
Anderson was initially labeled Jones’ butler until he was properly identified. Instead of feeling laughed at, Anderson, Jones and the Cowboys are hoping to laugh all the way to bank in hopes of earning money for the Salvation Army.
They are selling cleaning wipes for glasses on www.shopcowboys.com for $2.99.
BUT WAIT, THERE’S MORE: Jerry Jones, Dallas Cowboys introducing ‘Jerry Wipes’, a multi-purpose novelty
PHOTO: Jerry Wipes, inspired by a viral video of Cowboys’ owner Jerry Jones getting his glasses cleaned, will be sold in the Dallas Cowboys online store. Jerry Wipes aren’t the first instance of the polarizing NFL owner poking fun at himself – or making money.
The Dallas Cowboys won their season opener against the New York Giants last week, but the breakout star of the game wasn’t anyone on the field. It was Jerry Jones’ glasses.
Jones, the highly visible and polarizing Cowboys owner, stole the thunder from his team’s road victory over the Super Bowl champion Giants when video footage taken of Jones watching the game showed him casually handing off his glasses to be cleaned by an unidentified man sitting behind him in the owner’s box.
The video went viral, and the questions (and jokes) flew. Who was the man cleaning Jerry’s glasses? Some sort of manservant from a bygone era of kings? Is the billionaire Jones really so rich that he can’t be bothered wipe a smudge off his own glasses?
Not quite. The glasses-cleaner turned out to be Jones’s son in law, Shy Anderson, who offered an explanation of the spectacle (sorry) to Alan Peppard of the Dallas Morning News:
"Jerry never talks to anybody during the game. He is so focused. But he started asking, ‘Where’s [Cowboys tight end Jason] Witten?’ I was looking over his shoulder and I could see his glasses were completely smudged. I said, ‘Seriously, Jerry? Let me see your glasses.’ I actually had an eyeglass cloth in my pocket."
So it was just family members watching out for each other, more than an extravagance of the uber-rich. But that isn’t stopping Anderson and Jones from cashing in on their brief Internet fame.
One week after he was caught by NBC cameras wiping the eyeglasses of Jerry Jones during the NFL game, the son-in-law of the Dallas Cowboys owner said he’s hoping to capitalize on all the attention by selling a product inspired by the infamous moment.
Jerry Jones said on his weekly radio show that Anderson has taken good-natured ribbing for wiping the glasses. Anderson, who is married to Jones’ daughter Charlotte, has run the Dallas Desperados, an Arena Football League team, as well as other business interests.
Anderson has designed a line of eyeglass wipes printed with the words “Jerry Wipes” on them, to be sold in the Dallas Cowboys’ online store. No word yet on the price, or for how long the wipes will be sold. “It started out as a joke, but let’s see how far we can take it.” Anderson said.
It’s all par for the course for Jones, who is no stranger to hamming it up, laughing at himself, or making money. During his 24-year tenure as owner and general manager, he has turned the Dallas Cowboys into the most valuable pro sports franchise in the NFL and the United States, worth $2 billion. He’s also starred in a series of ads for pizza chain Papa Johns, in which he both break dances and raps. So Jerry Wipes aren’t the first or last time Jerry Jones will cash in on an opportunity.
COMPROMISING POSITION: Jerry Jones laughs about glasses cleaned, says he wouldn’t sit by him at a game
Jerry Jones is laughing about it now, and he’s glad he can – the moment the NBC cameras caught his son-in-law, Shy Anderson, cleaning his glasses for him.
“Had you told me last week that we’re going to be able to laugh and smile about this and it be something fun and notable to talk about, I would have taken that in a minute,” Jones said happily on his Friday morning radio show. “I was about to die up there. About to swallow my tongue.”
Jones said his glasses were just dirty, and that Anderson – the husband of Jones’ daughter, Charlotte Jones Anderson – offered to clean them.
“Listen, those things were fogged over, dirty, they had all kinds of prints on them,” Jones said, still chuckling. “He just reached down there and said, ‘Hand me those. You need some help.’ ”
But then, anything done near the Cowboys owner during a game is likely to wind up on TV, also.
Jones said with a laugh, “One of the things that I would do if I were another human on this planet is not sit near me at a ballgame because you could get compromised by what really is happening.
“And, of course, that was Shy Anderson, my son-in-law, he’s a vital part of our organization. trying to just help his father-in-law where he could see the ballgame. He reached down and said those things need cleaning. He’s paying the price on it.”
Jones laughed again, heartily.
“We’ll figure it out,” he said. “I heard that somebody might need to be shining my shoes up there. Somebody else serving me hors d’oeuvres in between the huddle.”
Jones said Anderson is enjoying the attention.
“We’re having fun with it, too,” he said. “And one of the great things about him, he does have a big-time sense of humor. We’re having more fun about how ridiculous it is. But it’s fun. Let’s keep it going.”
RELATED: AUDIO – Listen to The Jerry Jones Show
Editor’s Comment: This portion of The Jerry Jones Show comes in the last few minutes. Enjoy!