Madre Hill Rule enforced on 11-year-old - Press PLAY to watch video

MALVERN, AR – Malvern hasn’t seen a football player like this for a long time.

“He is going to score almost every time he touches the ball,” said Wilson Intermediate School Principal Terri Bryant.

At the young age of 11-years-old, Demias Jimerson reminds a lot of people of Razorback great Madre Hill.

“If you were looking at them you would say they were very much similar,” said Darryl Baker, who coached Hill and now referees Jimerson’s games. “I mean they both run really fast, good kids, run with the same style.”

Like Jimerson, Hill attended Wilson Intermediate School and dominated the football field so thoroughly, the league invoked what came to be known as the Madre Hill Rule. Once Hill scored three touchdowns, if his team had a 14-point lead, officials banned him from scoring any more touchdowns. Now, for the first time since, the Wilson Intermediate Football League is using the Madre Hill rule again — to tackle Demias Jimerson.

“I got, kinda got shocked because I didn’t know that was gonna happen, but it did,” said Jimerson. Adding, “I’m ok with it.”

Principal Bryant, the defacto commissioner of the Wilson Intermediate Football League, says the rule isn’t meant to punish Jimerson. It’s there to help the other fifth and sixth graders on the field develop as football players too.

“The other players on both teams, 21 are just left sort of, this is all Demias,” she said. “So that’s why the Madre Hill Rule has been implemented.”

But the Madre Hill rule is only for fifth and sixth grades. Next year, Jimerson goes to seventh grade.

“I’m gonna run hard and bring our team to victory,” said Jimerson. Then he added, “but God always comes first, before anything, and grades second.”

God, grades, then touchdowns — Madre Hill Rule or not.

Jimerson played a couple of games this season before the Wilson League invoked the Madre Hill Rule. In one of those games, he scored seven touchdowns. Jimerson’s team is undefeated.

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Madre Hill sees Demias play football - Press PLAY to watch video

MALVERN, AR – The namesake for the Madre Hill rule was in Malvern Tuesday night to see Demias Jimerson hit the football field.

Jimerson gained notoriety because his youth football league invoked the “Madre Hill” rule, which limits how many rushing touchdowns he can score. The rule is in place so other 5th and 6th graders will have an opportunity to develop as well as Jimerson.

“I try to fight through it hard, let other people score, not just me. My whole team is doing the same thing,” said Jimerson.

Jimerson plays in Malvern, at the same school Razorback great Madre Hill did. Hill came back to his old stomping grounds to watch Demias, and of course, to give him some advice too.

“He said keep on working hard, but make sure God always comes first,” Jimerson said of Hill.

Twenty-four years after the Wilson Intermediate Football League limited Hill’s touchdowns, he calls it a good idea, saying it did not limit his development as a football player.

“Looking back on my career, it was a learning experience that was great,” said Hill

Hill expects another young football player on this field to get the “Madre Hill” treatment in about two years. That player is his nine year old son.

“My Mom and Dad are still here and I truly believe my mom wouldn’t want to see him in any other uniform but a Leopard,” said Hill.

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