October is Breast Cancer Awareness Month. Support fundraising efforts by buying NFL Pink products at NFL Shop and bidding on pink items at NFL Auction.
Dallas Cowboys Cheerleaders perform for NFL’s Breast Cancer Awareness during halftime show
PINK PROMISE PARTNERSHIP: Dallas Cowboys employee Roxanne Martinez surprised by Komen founder Monday Night
Arlington, Texas—Ambassador Nancy G. Brinker, Susan G. Komen for the Cure founder and CEO, took centerfield at the top of halftime Monday to recognize Cowboys’ own ticket office employee Roxanne Martinez.
“I had no idea,” said a chocked up Martinez. “I’m blown away.”
Martinez, who beat her battle with breast cancer only a year and a half ago, was asked to participate in a special recognition in honor of the NFL’s national kickoff to Breast Cancer Awareness Month during the Cowboys’ game versus the Chicago Bears. She had no idea that recognition would come from the founder of the organization she is so passionate for.
“Komen really gave me an opportunity to give back to an organization that was helping me through my breast cancer journey,” Martinez, now a regular volunteer at Susan G. Komen Breast Center in Fort Worth, told Cowboys’ Blue Star magazine. “Now that I’m a survivor, it makes me proud that the Dallas Cowboys are promoting awareness and recognizing survivorship and I also try to do the same.”
Click here to read Martinez’s full story.
Brinker’s surprise presentation to Martinez was only the beginning of a festive halftime honoring Breast Cancer Awareness Month. Martinez was joined on the field by hundreds more survivors, co-survivors and Komen volunteers, including Martinez’s husband and 250 Dallas Cowboys Cheerleaders alumnae. The group, totaling 500, came together to form two human pink awareness ribbons, all while the Dallas Cowboys Cheerleaders performed a swinging dance number in pink.
Pink, the theme to Monday’s game presented by Bank of America, could be spotted throughout the stadium on signs, flags, towels, uniforms and jerseys. Komen kiosks, quizzing game-goers on their breast cancer knowledge, sat in the plazas of the stadium, and public service announcements and other messaging were featured on the stadium’s 60-yard video board.
All was part of the Dallas Cowboys and Susan G. Komen for the Cure “I Promise” campaign. The campaign, supported by a $1 million donation of Cowboys marketable assets, was first inspired by Brinker’s 2010 book Promise Me, detailing her promise to her sister “Suzy”—who died from breast cancer in 1980 and for whom the organization is named—to change the way the world viewed and treated breast cancer. “I Promise” merchandise can be found exclusively on ShopCowboys.com and in Old Navy stores. Five percent of its proceeds goes toward cancer research.
Click here to learn more about the Dallas Cowboys’ partnership with Susan G. Komen for the Cure and the “I Promise” campaign—a campaign that doesn’t stop with Breast Cancer Awareness Month’s end, but continues year-round.
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Below are several local programs and services funded by the Dallas County Affiliate of Susan G. Komen for the Cure®. Additionally, Susan G. Komen for the Cure® works closely with a number of breast health agencies, organizations and companies to identify all the possible resources to support a woman through her breast cancer treatment.
Resources available in the Dallas area vary from getting your mammogram, identifying a breast cancer support group to even securing financial assistance as you go through your breast cancer treatment.
The American Cancer Society Dallas
1-800-651-4911 Website: http://www.cancer.org/
Bridge of Blessings
214-714-1077 Website: http://www.bridgeofblessings.org/
The Bridge Breast Network
877-258-1396 Website: http://www.bridgebreast.org/
Methodist Health Systems
214-947-0026 Website: http://methodisthealthsystem.org
Methodist Richardson Medical Center – Asian Breast Health Outreach Project
972-498-8601 Website: http://www.asianbreasthealth.org/
Parkland Health & Hospital System
Texas Health Presbyterian Hospital Dallas
UT Southwestern Medical Center of Dallas – Center for Breast Care
YWCA Women’s Health Services
214-584-2305 Website: http://www.ywcadallas.org/
Susan G. Komen for the Cure® Grants Program
1-877 GO KOMEN 1-877-465-6636 Website: http://www.komen.org/
EDITORS COMMENT: Nearly everyone knows someone that has faced cancer or survived it. Who do you know?
IN MEMORY: Angela Lynn Knight (1964-2000)
At first glance, many wondered Sunday night why in the world Cowboys wide receiver Laurent Robinson was so animated in spiking the football after his touchdown cut Philadelphia’s lead to 34-7.
Laurent Robinson beat the Eagles’ coverage and worked his way behind the secondary, catching a pass down the right sideline from Tony Romo. Laurent Robinson raced 70 yards for his first touchdown as a Cowboys player that broke the shutout with 12:53 to play in the fourth quarter.
After the score, Robinson jumped in the air and emphatically spiked the football into the end zone with his right hand.
The celebration seemed over the top considering the score, but there’s a back story that explains Robinson’s spike.
During the Cowboys’ bye in early October, Laurent Robinson met a young boy from Dallas named Tyler who was fighting brain cancer. One of Tyler’s wishes was to meet a player from his favorite team, and Laurent Robinson obliged.
During the visit, Tyler told Laurent Robinson that during one of his youth football games he scored a touchdown and spiked the football, receiving a 15-yard unsportsmanlike conduct penalty.
Robinson promised Tyler that when he scored his first touchdown as a Cowboys player that he would spike the football in honor of him.
Laurent Robinson, who led Dallas with five catches for 103 yards against Philadelphia, held true to his word. Cancer battles are close to Robinson’s heart. His mother, Linda Brown, is a 12-year survivor of breast cancer.
After spiking the ball, Eagles fans booed him and threw a few items in his direction near the back of the end zone. Robinson quickly retrieved the bounding ball and carried it to the sideline.
He won’t keep the ball that represents his first touchdown as a Cowboys player. Instead, he plans to give it to Tyler.
About a Crucial Catch
The NFL, its teams, players and the NFL Players Association are proud to support the fight against breast cancer. Our campaign, “A Crucial Catch”, in partnership with the American Cancer Society. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins – all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction (www.NFL.com/auction), with proceeds benefitting the American Cancer Society and team charities. This is an issue that has directly touched the lives of so many in the NFL family, and we are committed to helping make a difference in breast cancer prevention.
To learn more, click HERE