Daily Archives: May 30th, 2013

UNDER A NEW INFLUENCE: Michael Jordan’s message to Dez Bryant helping to reshape image

NBA legend Michael Jordan had four words for Cowboys receiver Dez Bryant when he met him for the first time in February at the NBA all-star game in Houston: stay out of trouble.

Bryant, who recently signed an endorsement deal with the Jordan Brand, plans to oblige.

Dallas Cowboys WR Dez Bryant signs a three-year endorsement deal with Jordan Brand - The Boys Are Back blog

“Whenever you represent a guy like Michael Jordan you got to be right,” Bryant said. “I don’t know one guy who doesn’t admire him. It’s very rare to be a part of that group (a Jordan Brand athlete endorser). Just to be blessed to be part of that group means a lot to me. Before I was even signed to the brand all I rocked were Jordans. I’m blessed to be part of that. I’m going to stay focused and do my job and hold myself accountable with my actions.”

Dez Bryant recalled meeting Michael Jordan for the first time at his birthday party - The Boys Are Back blog

Bryant recalled meeting Jordan for the first time at his birthday party and being nervous before getting a stern edict from his idol.

“The only thing he told me was “stay out of trouble”, Bryant said. “Hearing it from him, he is a strong voice. His opinion matters. It just adds fuel to trying to do things great at all times, that’s something you don’t want to mess up. Now, I do pay attention to that, just because of the fact of who he is and what he is about. Everybody knows Michael Jordan is about his business, so that makes you want to be about yours.”

RELATED: Dez Bryant working for free, first year of deal

Dallas Cowboys wide receiver Dez Bryant joins Jordan Brand - Jordans Daily - Michael Jordan  - Air Jordans - The Boys Are Back blog 2013

Dallas Cowboys receiver Dez Bryant is so confident in his abilities to not only adhere to Jordan’s advice of staying out of trouble but also continuing to develop as one of the league top game breakers that he will not get paid the first year of his three-year endorsement deal with Jordan Brand at his request.

It was Bryant’s idea to work for free the first year of the deal outside of athletic gear/apparel and prove himself worthy of the Jordan Brand.

“He told Jordan, let me show you,” the source said.

Of course, if you know Bryant, the Jordan gear is like money to him.

Bryant is the seventh NFL player to join the apparel group and will be part of a new marketing campaign coming this summer.

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