Only the Cowboys.
Only at Cowboys Stadium.
The team and lingerie titan Victoria’s Secret are teaming up with a store at the stadium. A ribbon-cutting is planned for 4 p.m. Monday, hours before the game against the Chicago Bears.
Here is the release from the team. It tells it all:
“The Dallas Cowboys and Victoria’s Secret PINK will hold a ceremonial ribbon cutting at the new Cowboys Stadium store located on the Main Concourse Club above Entry A.
“Victoria’s Secret models Elsa Hosk and Jessica Hart will join Charlotte Anderson, Dallas Cowboys Executive Vice President for Brand Management for the celebration and opening. Starting October 1st, 2012, Cowboys fans can shop the limited edition Victoria’s Secret PINK NFL Collection at the first ever PINK store in a professional sports stadium or arena.
“The Victoria’s Secret PINK Cowboys Collection includes an assortment of co-branded Victoria’s Secret PINK and Cowboys merchandise and is also available in Victoria’s Secret stores in the North Texas area. This unique line features VS PINK’s highly recognizable brand iconography outfitted with the names and logos of the Dallas Cowboys and will include tees, sweats, hoodies and tanks.
“Launched in 2004, Victoria’s Secret PINK is a fully articulated lifestyle collection for young women that include bras, panties, loungewear and sleepwear.”