JERRY JONES: Steve Sabol inspired Cowboys Stadium’s big screen

Jerry Jones, shown large on the video board, delivers his preseason message to those in attendance at the 2011 Dallas Cowboys Luncheon at Cowboys Stadium - The Boys Are Back blog

Dallas Cowboys owner Jerry Jones the death this week of NFL Films boss Steve Sabol from brain cancer at age 69:

“He was one the greatest storytellers of our time – not just in sports but in any part of the American society. I have often said that they only throw ticker tape parades for war heroes, astronauts and people that win games or championships – sports figures – because they are larger than life. Someone has to take these accomplishments, these people and make them larger than life. Someone had to take a moment and turn it into a [legendary moment] and that is what Steve Sabol did for the NFL better then everyone …

Steve Sabol - NFL FILMS - 1942 2012 - The Boys Are Back blog

“On a personal basis, he inspired me to put the biggest digital board right down the middle of the field because we wanted to, in a way, share the theater of stage with our fans. We wanted [fans] to come inside the huddle, instead of a face that is a foot high, we can put it right in the middle of the field as it is going on and put it 70 feet high. That style was Steve’s style and influence. He will be missed but he will always be remembered because of his great contributions to what we do every day and that is show the great nuances of our game.”

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